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26 March 2009
Wiltshire Farm Foods scoop 2 FMA awards
Congratulations to our client Wiltshire Farm Foods for scooping two awards at the prestigious Franchise Marketing Awards 2009. The awards are held in recognition of the industry's most innovative and effective marketing campaigns.
The frozen meals delivery business owned by apetito won in the two digital categories for Best Website and Best Online Marketing Campaign.
Matthew Curry, Head of New Media at Wiltshire Farm Foods comments on their online marketing campaign:
“A cross-agency project, the Wiltshire Farm Foods 'Customer Lifecycle' online campaign is designed to reiterate our unique selling points throughout the customer’s experience with Wiltshire Farm Foods, comprising of Welcome Messages, Prompts to Order, Product Direction, Customer Modelling & Critical Lag Analysis. It incorporates best-of-breed design & dynamic content to both increase customer engagement, retention & yield management."
He continues: “We always try to use experts in the field, utilising the best minds out there. EWA and Coast Digital, the two agencies involved, both worked hard together to deliver a sustained campaign that is looking to increase revenues by over £1 Million in its first year.”
We’re delighted for Wiltshire Farm Foods and look forward to working towards their continued success.
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