BPO (Business Process Outsourcing)

BPO (Business Process Outsourcing) is applied very effectively to marketing functions such as contact centres, customer care, database marketing, customer insight, campaign management and fulfilment. At EWA we have been providing such BPO services for over 25 years.

Marketing is often the least resourced area of a business and as such external agencies are used for the main areas such as PR and advertising. But what about implementation? The creatives and PR raise awareness of the brand and drive potential customers through the door but they don’t always want to buy. Sometimes they want to talk or just research – who answers their questions? Who sends the catalogue out? Who follows up the distributor if a prospect is passed to them? If they do buy, who analyses the impact of campaigns objectively? All these questions are left unanswered until the reception desk gets flooded with calls or the mail bag fills with letters.

The average £50 – 200 million turnover company has less than 3 staff in the marketing department! Sales is usually well resourced because it is quantifiable but marketing……the board is never convinced. In this day and age businesses cannot afford to drop their investment in the brand and whilst advertising and PR are essential the prospective customer may want a relationship with the brand that does not immediately involve a sale.

At EWA we believe the business process for implementing closing the prospect or customer interaction loop can be successfully outsourced just the same as an IT system or accounting function. Speak to us and we will show you how.

To find out more, please call +44 (0)1245 492 828

Benefits of Outsourcing

Find out more information about outsourcing Customer Communications and gain the competitive edge.