Data Management
Data is the cornerstone of business efficiency, yet many organisations have neither the time nor the resources to turn their data into a driver for success. We provide a bespoke database management service for clients wanting to make the most of their existing data or for those who wish to create new marketing databases to drive their customer communications. Our Customer Insight and data analysis service highlights trends, profiles, segments and exposes customer buying habits - providing valuable business information, which in turn we use objectively to help achieve growth and profitability for our clients.
At EWA we offer a complete, outsourced database management service harnessing the latest technology to provide a comprehensive solution. This service includes database design, database development and database hosting as well as traditional database marketing, database analysis, Customer Insight and data cleansing for increased client profitability. Our in-house IT team is skilled in database management, system implementation and support, providing clients with a 'one-stop-shop' service from concept to delivery.
We use internally developed data and database management tools that have been refined over many years. New technologies are researched and deployed where they bring business benefit.
Data is hosted and maintained in data warehouses with custom-built access routines that ensure data integrity and quality. EWA's business analysts manage the data and explore data potential using a variety of tools. Clients can also be given external access to their data through online portals to run data counts and queries or run specific data extracts. We perform data segmentation, profiling and online analytical processing to provide actionable Customer Insight for effective direct marketing.
By outsourcing their customer databases to EWA, our clients can be confident that the database is being managed effectively, the quality of the data is maintained, the data is secure and used only for permission based marketing, communicating to customers on their terms through the right channels.
Our Database Management Services include:
- Database design and development
- Data warehousing
- Database management & hosting
- Database marketing
- Data segmentation, profiling, and analysis
- Online analytical processing & data mining
- Data cleansing, de-duplication and data fusion
- Data capture
- Data processing
To find out more, please call +44 (0)1245 492 828
