Database Services
At EWA, we provide a number of outsourced marketing database solutions and also assist companies who want to retain control of their databases in-house. The services we provide are designed to enable our clients to get the best from one of their most important and valuable strategic assets – their data.
Data Cleansing
Inaccurate data can seriously limit the effectiveness of marketing campaigns and waste expensive resource. By cleansing your database using industry recognised suppression files and contact activities - including telemarketing and email (where appropriate); EWA can ensure your data is in the best condition possible, therefore maximising the potential return on investment from your campaigns.
Data Enhancement
Enhancing your data with information such as geo-demographic information or SIC codes for businesses, can help you to better understand your customer or prospect base. EWA’s Customer Insight team can build a bespoke programme of enhancements for your database, allowing in-depth analysis and identifying key audiences for truly targeted marketing campaigns.
Database Building
Whether you are looking to purchase additional data to enhance your database or build a new prospect database, you need to ensure the data is of the best possible quality and contains the right contact and target information. By understanding your target audience and through trusted partnership arrangements, EWA can supply new data that precisely matches your requirements and opens the door to a new audience of potential customers.
Data Analysis
A clean and well formatted database can be the most important tool available to any marketing executive; but the benefits offered can be increased significantly through the analysis of the data content. Analysis of your data enables you to identify key segments and categories as well as hidden trends that then allow for more targeted marketing. EWA's Customer Insight team can help you to fully understand your customer base and their behaviour. Once you understand your customers, you can communicate with them on their terms and in a way that means your message will have the maximum impact.
Database Consultancy
Our team of business analysts, programmers and Customer Insight experts have many years combined experience in managing and deploying successful marketing databases. Through our experience we can offer consultancy and advice on all aspects of Database Marketing, from establishing the overall database strategy and objectives through to the effective use of data for targeted campaigns.
To find out more about our extensive database services, please call +44 (0)1245 492 828
