Marketing Campaign Management
At EWA we provide businesses and marketing agencies alike with the infrastructure, support services and expertise needed to manage a variety of customer communications and marketing campaigns.
With every successful marketing campaign there’s always a call to action and therefore an element of response handling. Creating a partnership with EWA will ensure you have the right channels in place to communicate with your customers, stakeholders and wider public. EWA can help you measure your marketing campaign’s success, by managing the response mechanisms, accurately capturing data and reinforcing your brand values at every contact point.
Each of our project managers is conversant in strategy planning, data management, scheduling, task allocation, setting campaign milestones and reviewing the critical path, but these are just some of the attributes that we promote. Successful projects rely on co-operation, commitment and support. Efficiency therefore needs to stand hand in hand with softer skills such as persuasiveness and strength of communication.
We involve our clients at every stage: from defining the project parameters to post campaign analysis in order to understand the return on investment. Our flexible stance allows us to incorporate changes or evolve the project scope, as required by our clients. Regular reporting ensures that clients are conversant with progress and that focus on your objectives is never compromised.
Our Campaign Management Services include:
- Direct mail campaign management (traditional and digital)
- Tactical marketing campaign management
- Product recall projects
- Inbound, multi-channel response handling
- Dedicated and bureau contact centres provision
- Direct response projects
- Loyalty program administration
- Post campaign analysis
To further complement and support client’s marketing campaigns, EWA offers comprehensive in-house print, fulfilment and stock management facilities. The fulfilment department provides support for the production and distribution of direct mail, promotional marketing materials and other written communications - managing stock picking, matching of variable texts, package selection, and laser printing.
With our campaign management and response handling services designed to be extensions of your company, you can rest assured that your marketing communications are in the hands of experts.
Find out more about our Campaign Management Services
To find out how EWA can help you achieve more with our Campaign Management Services, please call +44 (0)1245 492 828 or via our contact form.
Read our Merial case study here