Response Handling
The customer experience at the point of response is integral to the success of any marketing campaign. Speed and accuracy are vital both in terms of data and the response mechanism - but it also important to consider which channels of response are most appropriate for your audience.
EWA provides a range of response handling services and fulfilment services and can design bespoke programmes specifically to meet the individual needs of your campaign, whether it’s a short term requirement to support a specific promotion or a long term, multi-channel communication initiative.
EWA conducts response handling for a variety of clients including campaigns on behalf of the Homes and Communities Agency, Merial Animal Health, Nissan Motor GB, Filmbank, Essex County Council, Traveline and Wiltshire Farm Foods.
Support has been provided for high profile branded campaigns and sales promotions in national newspapers, but EWA is equally adept at managing multiple, single transactions in a project such as token validation, personalised cheques or proof of purchase rewards.
Throughout each response handling project, accurate data collection is a priority and this function is facilitated by data capture systems developed in-house by EWA’s technical development team. All of our data capture systems utilise our proprietary ‘data-vision’, a programme of embedded security, address validation and cleansing routines which are applied to all of our data management utilities to ensure that your data is cleansed and accurate at the point of entry.
Email and SMS broadcasts can be provided where appropriate, as well as in-depth questionnaires and mailing campaigns. Experienced project management staff are involved at every stage of a campaign and the extent and value of each communication is thoroughly explored with the client in order that maximum response can be gained.
EWA is comfortable and adept at working as part of a multi-agency team or as a sole provider – giving you access to our experience and specialisms as you prefer.
Our Response Handling Services include:
- Multi-channel data capture – telephone, email, SMS, coupons, letters, etc.
- Inbound contact centre services
- Coupon and voucher redemption
- Direct response mechanisms
- Email and SMS data capture
- Personalised laser printing and variable text solutions
- Complete fulfilment and mailing services
- Computerised stock and inventory management and control
- Post campaign analysis
Find out more about our Response Handling Services
Find out more about our Response Handling Services and speak to one of the EWA Response Handling Specialists today on +44 (0)1245 492 828, or via our contact form.
Read our Adidas and Immigration New Zealand case studies here
