Lead Generation Services
Prospecting and lead generation are always daunting tasks which can require huge investment in time and resources and may often lead to nothing! At EWA we take a measured and informed approach to identify the right prospects before any communication activity takes place.
Initially our customer insight team will review and analyse the profiles of existing customers – identify those that are most profitable and loyal - and then seek data that mirrors the target audience. This immediately increases the chances of a successful lead generation campaign.
A communication and contact strategy is then tested before full implementation – what works best for you and your prospects – a teaser email; a telephone call following up a direct mail piece? EWA will trial; different communication channels; phasing; and content; to ensure that you get best value and most impact from your investment.
EWA utilises multiple skills including customer insight; database management; and data mining and analysis; to enhance the prospect identification process. This may be coupled with exceptional telemarketing personnel for direct follow up activity or EWA’s email marketing tool - Communiqué, for e-transmissions.
Our bespoke contact centres and integrated digital and traditional direct marketing facilities enable follow-up telephone activity to be undertaken when your mailing is still in the prospect’s mind and relevant. Key information is always captured to continuously inform the strategy - producing better quality and more productive leads for your sales force.
Sales and B2B Lead Generation Services
Our services and experience cover a range of business-to-business (B2B) lead generation activities in the following sectors:
- Automotive
- Food and beverage
- Hospitality
- Education
- Utilities
- Vehicle rental
- Sport and leisure
- Manufacturing
- Animal pharmaceutical
- Corporate gifts and rewards
Find out more about our Lead Generation Services
To find out more about our Lead Generation Services, speak to a member of our Business Development team on +44 (0)1245 492 828, or via our contact form.
