Data Management Services
EWA provides a bespoke database management service for clients wanting to make the most of their existing data or for those who wish to create new marketing databases to drive their customer or stakeholder communications.
At EWA we offer a complete outsourced database management service, harnessing the latest technologies, to provide a comprehensive solution. This service includes database design, database development and database hosting as well as traditional database marketing, analysis, Customer Insight and data cleansing for increased accuracy and integrity. Our in-house technical development team is skilled in database management, system implementation, multi-channel connectivity and support, providing clients with a 'one-stop-shop' service from concept to delivery.
Complementing the data management provision, EWA’s Customer Insight and data analysis service highlights trends, profiles, segments and exposes customer buying habits - providing valuable business information, which in turn is used objectively to help achieve growth and profitability
Data Management Tools
We use internally developed data management tools that have been refined over many years. New technologies are researched and deployed where they bring business benefit and all of our solutions encompass our proprietary Business Rules Engine.
EWA’s approach to data is described through our ‘data-vision’, a programme of embedded security, validation, verification and cleansing that is applied to all of our solutions and data management utilities. The EWA ‘data-vision’ has been developed through our extensive experience of providing operational, data warehouse and associated solutions and services for a variety of clients.
Data is hosted and maintained in data warehouses with custom-built access routines that ensure data security, integrity and quality. EWA's business analysts manage the data and explore data potential using a variety of tools. Clients can also be given external access to their data through online portals and our bespoke Query and Extract Tool to run data counts and queries or specific data extracts. We perform data segmentation, profiling and online analytical processing to provide actionable Customer Insight for effective direct marketing.
By outsourcing your customer database to EWA, you can be confident that the database is being managed effectively; the quality of the data is being maintained; the data remains secure and is used only for permission based marketing - communicating to customers on their terms through the right channels.
EWA’s Data Management services include:
- Database design and development
- Data warehousing
- Database management and hosting
- Database marketing
- Data profiling, segmentation and analysis
- Online analytical processing and data mining
- Data cleansing, de-duplication and data fusion
- Data enhancement and acquisition
- Data capture
- Data processing
To find out more about EWA’s Data Management services, please contact us on 01245 492 828, or via our contact form.
