Database Marketing
In the context of today’s highly competitive and increasingly time sensitive markets, database marketing practices offer significant benefits over traditional “broad-brush” direct marketing techniques.
Database marketing is the practice of assembling all available customer, prospect and transaction information into a central database and through the application of customer insight techniques; leverage the intelligence within the data to develop appropriate and highly successful marketing communications.
At EWA we offer clients the specialist skills required to plan, manage and implement bespoke marketing database solutions. Our outsourced model delivers expertise in data management, database development, hosting, campaign management and marketing fulfilment.
EWA’s database marketing services include:
• Bespoke database development - With links to external sources such as consumer websites, CRM systems and contact management applications which ensure that all data sources are populating and refreshing your customer information.
• Data consolidation – Consolidation of data from multiple sources to provide a single customer view and data warehouse.
• Data enhancement and enrichment - The use of geo/socio-demographic coding (consumer data) and SIC coding (for commercial data) to enable accurate and meaningful profiling.
• Data cleansing, de-duplication and fusion - Ensuring a single record for a single entity.
• Customer Insight - Initiatives designed to acquire, retain and develop the right customers and thereby grow your business.
• Customer segmentation and profiling - To enable implementation of targeted marketing campaigns.
• Propensity models - The ability to build and deploy propensity models designed to predict how customers may behave in the future and score them accordingly – helping to increase the chances of a successful campaign by only communicating with customers for whom your message is relevant.
• Business rule design - To define communication or contact strategy based on factors such as value of customer or purchase frequency.
• Campaign management – Dedicated Account Management to assist with campaign design, execution and monitoring – real value from our experience.
• Web-based management information reporting – Provides you with easy, instant access to pre-determined key information.
• Web-based analytical processing & data mining - Provides a Real time, detailed vision of customer information in multiple, defined groupings.
To find out more about EWA’s database marketing services, please call +44 (0)1245 492 828, or via our contact form.
