The use of text messages or short messaging service (SMS) messages is increasing at an enormous rate. One of the primary reasons behind this growth is that businesses are beginning to realise that communicating with customers and prospects using text messaging can offer real benefits and can be easily integrated into their marketing communications mix.
Text messaging enables information to be sent to target audiences quickly and conveniently in much the same way as email, making it an increasingly popular eMarketing tool for marketing executives. SMS marketing enables spontaneous, direct, interactive and - above all - targeted communication with prospective and existing customers.
Advantages of SMS marketing
- People take their mobile phones everywhere - meaning SMS marketing can be effective for time sensitive marketing messages.
- People tend to read virtually every text they receive - unlike direct mail, email or advertising, which can be ignored.
- The personal nature of mobile phones makes SMS marketing a very powerful tool for delivering tailored messages to specific audiences.
At EWA we have the necessary technology and experience to help you deliver targeted SMS campaigns, whether it’s for a one-off broadcast or as part of an integrated approach to eCRM. SMS capability is seamlessly integrated into EWA’s proprietary eMarketing solution; EWA Communiqué meaning SMS campaigns can be easily created and sent direct from your desk top.
In addition, EWA’s managed service gives the optional benefit of total management of the campaign from data loading, message design and checking and testing; to final post campaign analysis. The EWA Client Services Team has extensive experience in all forms of outbound customer communication and can provide assistance in design, content development, segmentation, data cleansing and data protection issues.
To find out how EWA can design a bespoke solution just for you, please call 01245 492 828or via our contact form.