BPO (Business Process Outsourcing)
BPO (Business Process Outsourcing) is applied very effectively to marketing functions such as contact centres, customer care, database management, campaign management and fulfilment. At EWA we have been providing such BPO services for over 28 years.
Marketing is often the least resourced area of a business and the average £50 – 200 million turnover company has less than 3 staff in the marketing department. Specialist disciplines such as PR and advertising are often outsourced to external agencies however the customer (or prospect) contact element can sometimes be overlooked.
At EWA we believe the business process for contact management can be successfully outsourced just the same as advertising, PR or other business areas such as IT systems or accounting. Increasingly businesses and brands are looking at the benefits which can be achieved by carefully outsourcing key marketing and communication functions.
Outsourcing contact centre activity has the potential to realise a whole host of benefits but perhaps most importantly it enables businesses to invest in real expertise from people who live and breathe customer relationship management.
The benefits offered by outsourcing include:
- The opportunity to reduce staff and facilities costs
- Increased efficiency, service levels and enquiry response times
- Improved customer service and satisfaction
- A reduction in capital outlay on IT, telephony and infrastructure
- Realising increased revenue and profit margins
At EWA we offer a range of bespoke marketing services which can be integrated to provide a solution to your outsourced business process needs, these include:
- Contact centre operations
- Response handling
- Digital marketing
- Print and fulfilment
- Database development and hosting
- Campaign management
To find out how we can help you realise a greater return on your marketing budget, speak to one of EWA’s outsourcing experts on +44 (0)1245 492 828 or via our contact form.
Find out more information about outsourcing Customer Communications and gain the competitive edge.