Customer Relationship Management
EWA’s customer relationship management expertise has been developed over many years by successfully helping our clients to increase revenue and profits through bespoke, integrated customer contact.
Customer Relationship Management is essentially a strategy for managing and nurturing a company’s relationships between themselves and their customers to establish; develop; and maintain long-term, mutually beneficial partnerships which deliver value to customers and improved profits to the company.
An effective Customer Relationship Management strategy requires the support of integrated IT systems and marketing communications. At EWA, we utilise our expertise to provide marketing and communication initiatives that generate tangible results – long term, profitable customer relationships.
Whatever your industry, customer relationship management has to be a priority and at EWA we recognise the importance and value of understanding customers and engaging with them on their terms. We have the technical and communication infrastructure to move swiftly with the times – whether it is from paper to telephone or telephone to digital, EWA has remained at the forefront of customer communications to ensure that our clients are able to engage and respond to their customers’ needs and demands.
The benefits of an integrated approach to customer relationship management include:
- Enhanced customer satisfaction
- Improved customer service processes
- Increased customer loyalty and retention
- In-depth customer profiling and targeting
- Improved customer communications
- Insight into cross-sell and up-sell opportunities
- Greater rate of new customer acquisition
- Increased market share
- Streamlined sales and marketing processes
- Increased productivity
- Greater profit margins
Adding significant value to the Customer Relationship Management process, our specialist Customer Insight team enables trends and behaviours to be immediately identified and acted upon. This allows you to talk to your customers on their terms whether the message is product related recommendations; new innovations; or cross sell and up sell opportunities. EWA’s experience and data management skills enable you to accurately identify and select the right customers to engage with, saving you time, money and ensuring you connect with the right customers with the relevant message at the right time.
To find out how EWA can develop an effective Customer Relationship Management strategy for your business that embraces people, processes, and technology, speak to one of EWA Relationship Management specialists today on +44 (0)1245 492 828, or via our contact form.
Read our Return to Teaching case study here