Response Handling
The customer experience at the point of response is integral to the success of any marketing campaign, whether that is dependent upon feedback, data collation, data analysis or development.
EWA conducts response handling for a variety of clients and currently manages campaigns on behalf of English Partnerships, Inbev/Bass, Merial Animal Health, Department of Health and Pfizer.
Support is provided for branded campaigns, such as the half a million prizes given away in the Utterly Butterly first birthday campaign, but EWA is equally adept at managing just one transaction in a project such as token validation, personalised cheques or proof of purchase rewards.
Throughout, data collection is a priority and this function is supported by the excellence of the in-house IT department. Email and SMS broadcasts are used where appropriate, as well as in-depth questionnaires and mailing campaigns. The extent and value of each communication is thoroughly explored with the client in order that maximum advantage can be gained.
EWA is tasked with the co-ordination of the WPP Group Initiative, the Atticus Award. This highly regarded campaign that recognises and rewards individual thought, has been running for eight years. The EWA team administer the entry process and have received a merit themselves for presentation of a paper on relationship marketing.
Our Response Handling Services include:
- Data capture
- Telemarketing
- Redemption
- Coupon handling
- Direct response
Speak to one of the EWA Response Handling Specialists today on +44 (0)1245 492 828, or via our contact form.
